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Dawn is the founder of D.E. Baetsen & Associates, LLC.  Baetsen & Associates was formed to continue Dawn’s passion for assisting clients with site selection, incentives negotiations and compliance.  She also identified a need to mentor and provide basic CFO services and low cost accounting services to the small business and has a Division of Baetsen & Associates to support the entrepreneurial community.  She has over 28 years of site location, incentives, and economic development consulting experience.  She is considered an industry expert in negotiated incentives and managed compliance.  Dawn’s focus is securing statutory and discretionary incentives and managing long term compliance for her clients.   Before starting D.E. Baetsen & Associates LLC (“Baetsen Associates”), she co-founded and managed Atlas Insight, LLC, a New Jersey firm, growing it rapidly in a few short years.  Dawn was also the Midwest Regional Practice Leader in the Business Location Incentive and Site Selection group at BDO Seidman, she started regional incentive practices for Deloitte and Crowe Horwath.  Dawn was Managing Director of the Michigan Economic Development Corporation’s Global Attraction Division.  Throughout her career Dawn has assisted numerous companies, large and small, with their site selection and incentive needs.  Dawn also assists economic development organizations with developing and implementing economic development strategies and conducting on-site case studies that simulate a community’s assessment by site consultants.

Dawn assists government agencies with their business attraction and retention policies, and has helped write and implement incentive legislation.  She has authored numerous articles for various trade publications and is a frequent guest speaker for numerous state and local economic development agencies and CPA groups.

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